The brand identity

Our communication platform opens the door to a uniquely modern and premium world that is both feminine and sensual. It will lead you to the right balance between self-confidence and sensual me-moments. 

Embark on a journey through this world of premium quality, feminine sensuality and cosmopolitan flair, led by the brand’s protagonist – a confident woman at ease with herself. Follow her through a day of urban living and moments of recharging by being alone, and let her be an inspiration to the discerning women in your market and channel. 

The passion for inspiration and empowerment is alive. Invite women into the brand character’s world and see through her eyes. Give them the insight she has so they can achieve well-being, confidence and happiness. 

Our brand values and core emotional benefits are at the heart of everything we do.

The enormous success of the brand LASCANA is based on four strong sales concepts: high-quality catalogs, the LASCANA store, the LASCANA shop-in-shop and the LASCANA ecommerce websites.


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